Posted by E. David Man
e-Contents Design Portfolio
Revitalizing Peckham Tea Time: Design Meets Innovation
The Peckham Tea Time Project was a collaborative initiative aimed at revitalizing a local coffee shop in South East London. Facing challenges like low foot traffic and outdated branding, our team of digital designers embarked on a mission to transform its identity and boost online visibility.
We began by crafting a minimalist, timeless logo featuring plain yet striking colors. Designed for versatility, it was implemented across all branding platforms, including the storefront. To complement the refreshed identity, we introduced recyclable takeaway coffee cups, aligning the brand with environmentally conscious practices while enhancing its aesthetic appeal.
Additionally, we developed a user-friendly website with eCommerce capabilities to showcase the shop’s products and facilitate online orders. This strategic digital upgrade not only modernized the shop’s online presence but also created new opportunities for customer engagement and growth. The project successfully revitalized the Peckham Tea Time brand, drawing more customers both online and in-store. By combining creative branding and practical solutions, the initiative proved the power of design in driving business transformation.
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